As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.
In the lead up to Christmas Canberra CBD is looking at its wish list to revive the City Centre …
This is the fifth instalment in this series.
5. Bush Capital authenticity – bringing the green back to the streets
For years Canberra has been renowned as ‘The Bush Capital’, and we know Canberrans like it that way.
During surveys and focus groups undertaken by Kreab Research earlier this year, we learnt that Canberra residents take great pride in, and are attached to, the ‘bush capital’ vibe.
A lot of the people we spoke with believe Canberra is unique, with many pointing to the leafy atmosphere as a plus, saying it created a more special and intimate feel about the city.
The Turn on. Transform. Canberra City Centre Collective Agenda 2016, a joint publication between Canberra CBD Limited, the Property Council of Australia and the Canberra Business Chamber, talks about finding ‘Authentic Canberra’, and implementing Canberra’s authenticity throughout Civic.
Canberra’s urban renewal and public placemaking ideas should be informed by our surroundings – a unique city bordered by hills and forests with the bush at our doorstep.
Being surrounded by stunning natural settings is a fundamental feature of our city.
Urban renewal projects that bring greenery back into Braddon and Civic will ensure we’re maintaining our international reputation as the leafy ‘Bush Capital’, while providing enhanced streetscapes and a more user-friendly city.
Ensuring Civic is a “destination of choice” for Canberra’s residents and our visitors is paramount to the success and extent of our maturation.
And, while Canberra strides towards authenticating its personality as a city, maintaining our bush capital persona and original appeal in the CBD is essential.
By converting underutilised, tired streets and open areas to accessible, inviting urban spaces, we’d be, quite literally, putting life back into our city’s heart.
To read more in the series;
Instalment number one – Enlivening our walkways and laneways
Instalment number two – Place making and city connectivity
Instalment number three – Pride in our heritage
Instalment number four – Brining local business back to the heart
Instalment number six – Bringing Floriade to the city
Instalment number seven – Artistic license
Instalment number eight – Innovation and hot-desks
Instalment number nine – A connected city