As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.
In the lead up to Christmas Canberra CBD Limited is looking at its wish list to revive the City Centre…
This is the sixth instalment in this series.
6. Bringing Floriade to the city
The ACT Government thinks Glebe Park might be the best new home for Floriade. We agree.
Public parks are celebrated around the world, from Hyde Park London, Central Park in New York, Luxembourg Gardens in Paris – the list goes on.
It makes complete sense then, that our own city parks is utilized and celebrated too. And what better way to start than with Floriade?
As we know, Floriade is a massive drawcard for Canberra residents and tourists. In 2014 Floriade saw 481,854 visitors to its daytime events and 34,409 to Nightfest.
We also know through events like Christmas in the City – Canberra Celebrates! and the National Multicultural Festival that Civic is a great location for hosting much-loved, large-scale and similar pop-up – and we know Canberrans love a good event.
Our own city park and surrounding areas are the perfect backdrop for this special event that brings so much colour and inspiration, thousands of people and wonderful festivities to Canberra.
Moving Floriade to Civic would re-fresh Australia’s biggest celebration of Spring, bringing people to the heart of our city and providing a financial boost to businesses in the area.
Picture Glebe Park as the major display, with pop-up markets and temporary flower beds, food tents and events dotted across the city centre.
Imagine the flower pot displays we’ve installed throughout Civic – and then think BIG! Think of a gnome display on the lawns of City Walk; floral installations threading through walkways and climbing buildings; splashes of inescapable colour and inviting flowery aromas across the whole CBD.
Bringing Floriade into the city would benefit a whole cross-section of traders and make for an integrated, commonsense approach to the future of Floriade.
We can’t wait to see this idea brought to life, bringing people, vibrancy and soul back into the true heart of our City.
For more in the series;
Instalment number one – Enlivening our walkways and laneways
Instalment number two – Place making and city connectivity
Instalment number three – Pride in our heritage
Instalment number four – Brining local business back to the heart
Instalment number five – Bush capital authenticity
Instalment number seven – Artistic license
Instalment number eight – Innovation and hot-desks
Instalment number nine – A connected city