As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.
Last week Canberra was ranked third in ‘The Lonely Planet’s’ 2018 Top Cities to Visit list.
The debate surrounding the ranking has been wide-spread, comical and somewhat relentless. It has also been nothing but a catalyst for Canberra’s exposure to the world.
Now that we have been ranked third, the burning question is how does Canberra’s CBD (City and Braddon District) benefit?
Jane Easthope, In The City Canberra CEO, says that everyone that contributes to the CBD can be extremely proud of this accolade and that all of the behind the scenes work of ITCC always has been, and always will be worth it.
“For tourists, there is a perceptual connection between the condition of our city’s CBD and the overall state of the city’s economy and culture,” Easthope said.
Now that Canberra is growing as a considered tourism destination, are we prepared for the increase in visitors to the capital?
“The smooth handover from ITCC to the City Renewal Authority is now more crucial than ever,” Jane said.
“Now that the City Renewal Authority is established we can hope for a successful CBD because behind most successful CBD’s you will almost always find a strong mayor, or series of mayors, working in strong partnerships to use their leverage to directly and indirectly improve places and spaces.
“Andrew Barr and Malcolm Snow can be considered as our mayor. At the same time, a successful CBD depends on private-sector pioneers, in addition to public champions. That is, people willing to make a business bet on the future of the CBD region.
“With tourism likely to increase following The Lonely Planet announcement, it is more important than ever to fast track the improvement of our City centre.”
To find out more about the Lonely Planet’s recent rankings visit – https://www.lonelyplanet.com/best-in-travel/cities
To find out more about the City Renewal Authority visit – ://www.inthecitycanberra.com.au/everything-need-know-canberras-new-city-renewal-authority/