Last Summer, after five and a half years, we said a fond farewell to the Fairfax produced In The City magazine. In The City Canberra (ITCC) and the team at Fairfax supported new bars, restaurants, people and places with quirky stories ranging from who’s keeping bees on balconies, gorgeous pools, the best cocktails, where to buy glamorous race wear for the Spring carnival, who’s making the best burgers and elite athletes that call the CBD home.
The magazine was an important part in promoting the work of ITCC, allowing people from the City and Braddon to tell their stories and promote the best Canberra could offer. It was rich with photography, new faces and exclusive coverage. Starting life as a 16-page feature and growing to 64 pages, the magazine was inserted into the Canberra Times every season, with up to 60,000 printed copies reaching all of our surrounding towns including Binalong, Boorwa, Batemans Bay, Bungendore and Bega. More were hand delivered to most Canberra tourism attractions and places to stay as well as Dentist, Doctor, Financial Adviser etc waiting rooms, and most cafes in the CBD. The magazine was also on our website.
ITCC CEO Jane Easthope said in one edition, “We do our best to contribute to, and advocate for, our City Centre as the most attractive place to visit, shop, dine, work, study and live in. She now concludes, “Our enthusiastic promotion of the City and Braddon District is working because you can now see an obvious and recent awakening of energy and investment in changing the skyline and updating street frontages all over the heart of the nation’s capital. We are glad that we can handover our work to the newly established City Renewal Authority in the current climate of confidence.”
Across the globe print media is either converging, co-existing or being displaced by its electronic counterpart. Old habits still exist; hence we are not void of newspapers and magazines yet. Print media in the 21st century is dependent on advertising revenue, now more than ever; and this was the problem for our partners at Fairfax – not enough advertisers and dwindling hard-copy readership to warrant excellent investigative journalism.
Editions are still online. For those of you who have a favourite edition or story from the magazine, why not share it with us?