As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.
Active streets and shops attract more people. That’s why In The City Canberra (ITCC) have encouraged and promoted creativity with generous grants of money to creatives and entrepreneurs. Some of the results include vibrant laneways, connection to places, and start-up businesses realising their dreams.
Last year, our Grants In The City program supported around 30 events and activations with a budget of $340,000; everything from art installations and shows, performances, busking festivals, music, dance, food festivals, and the Before I Die wall, to supporting the CBD’s pillar events such as the National Multicultural Festival, Floriade, Art Not Apart, the Design Canberra Festival, You Are Here Festival and more. This is in addition to our own events – Christmas, Curry, Skate.
Grants In The City was a structured program, comprising three tiers of grants:
- Those to the value of $2000: used to ignite a new idea or bring life to the city. These grants could be accessed by anyone providing the concept was based in the city and promised to deliver cultural, civic, social, environmental or economic benefits.
- Those under $10,000: catered for events of 500 people or more, used to support initiatives driving regional tourism, semi-permanent installations or media campaigns.
- $50,000-$80,000: available professionals looking to run established festivals and rare events.
Since 2014 and prior to the program commencing, ITCC had generously donated $523,589 through sponsorship. Similarly to the Grants In The City program, these were provided to assist in the improvement of the vibrancy and culture of Canberra’s CBD.
Low-cost culture-led activations and events grow social and economic well-being and pride. Canberra’s city centre is at a pivotal point. There are links between dense urban environments and innovation and economic success at the street level. People want to be with people.
We are not there yet but together, the private sector investors, government decision makers, and managers of public spaces and streets, can achieve density.
At the end of December 2017, the City Renewal Authority takes over the Grants Program. On behalf of the ITCC team, we wish all applicants well!