ITCC transitions…

As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.

After ten years of servicing Canberra’s CBD in so many ways, In The City Canberra (ITCC) will close its doors for the final time on 31 December 2017, handing the reins to the new custodians of Canberra’s CBD, the City Renewal Authority (CRA).

A handover process is already underway, with many notable projects and programs such as the decorative lights in Lonsdale Street being transitioned to the Government-run CRA. These include our signature events such as Christmas, Curry Festival, the Skate rink, the recent Taste of Braddon and the 30 events and activities that have been funded via the Grants in the City Program. Other handovers include street art and surveys. We can’t handover our cleaning and maintenance because much of this is on private property.

The new agreement will see the CRA working with the private sector and community to further develop their area of responsibility from Dickson to West Basin, including the strip either side of Northbourne Avenue, that flare out to include Haig Park. Their area of responsibility includes the ITCC City Centre Marketing and Improvements Levy collection area in the City and Braddon District (CBD). This is the levy that has funded ITCC to deliver its work over and above government obligations. Now the Renewal Authority is “inside government”, it will have greater muscle to insist on the standard of obligations for the CBD of the national capital, which according to Trip Advisor, sits at number 3 on the ‘best cities to visit’ list.

Speaking ahead of the closure ITCC CEO Jane Easthope said recently “on behalf of the team here at ITCC we’d like to say thank you to the city of Canberra, our Levy Payers, their entrepreneurial tenants, the media, Assembly and government decision makers for helping us along the journey toward creating a connected city centre that we can all enjoy and be proud of.”

And while the final farewell for ITCC may be fast approaching, it’s business as usual for the committed team, who will celebrate their Christmas Carnival in the City, running over the course of 1,2 and 3 December 2017.