Summernats boosts business

As of 1 January 2018, the management of the City Centre Marketing and Improvements Levy transferred from In The City Canberra to the City Renewal Authority. Views expressed in these articles may not reflect the views of the Authority.

At a time of the year where so many Canberrans are away from the capital, visiting Summernats fans have boosted the ACT economy by approximately $20 million – helping local hotels and businesses to thrive.

With many of the record breaking 119,000 Summernats fans travelling far and wide to the ACT for the festival, the cities hotels filled up quickly. According to the Australian Hotels Association, all accommodation in the area was at or above 80 per cent capacity.

It’s not just hotels that experience a boost in business, though. The restaurants and pubs in Braddon were popular with visitors over the four-day festival, with punters stopping by to hang out and refuel.

On Thursday, the Summernats City Cruise down Northbourne Avenue was popular, too, with crowds out in the sunshine to watch on.


Photos: Rohan Thomson for The Canberra Times